by Christine Till
A LinkedIn "killer profile" is the key to setting up your online brand.
What we do online whether it be through social media or email marketing, affects the impressions our prospective clients have about us.
Branding is part of our marketing persona. This persona must be consistent both online and offline.
It used to be that we could just use traditional marketing techniques to market our brand. This is no longer the case. Businesses today are discovering that if they are not online, their competition is online. To protect our portion of the marketplace, we need to be online and offline with a complete marketing package.
What kinds of things are you doing to market your brand online?
What are you doing to market your brand offline?
Whatever we do to market our brand not only must be consistent, but it must be unique.
Ask yourself how you are differentfrom your competition? Forget saying that you "give the best service", because everyone can say that.
Seriously, what is it about your business that makes you different? This will take some deep soul-searching. Think about what it is that keeps your clients awake at 2:00am. What is their pain? How can you ease their pain?
Take a sheet of paper and draw a line down the middle of the page. On one side list all the things that are unique to only your business. On the other side list all the things that are the same as your competition. Once you have completed this exercise, take all the items that are unique to only your business and find ways to bring these strengths to the forefront of all your marketing efforts.
Now apply these discoveries to your LinkedIn Profile.
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