by Christine Till
AACK! I'm spending $3K a month on newspaper ads and my business is tanking every month!
At a networking meeting a short while ago I met a gal who told me she was spending $3K a month on newspaper ads. She said that with the economy the way it is, she has noticed that in spite of the fact that she is continuing to advertise in the newspaper, there are less and less people coming into her store. She said that there used to be 30-60 people a day come into her store, and now she is lucky to have 10 people a day.
Huge drop in sales for this business. What is she going to do?
She does not want to close her store! She wants to sell her business. But who will buy her business in this state? Some drastic changes need to be implemented immediately.
This particular business does not have any social media presence, and if she gets active on Facebook, Twitter and Pinterest, along with a regular blog, she will have success in a short period of time.
The plan is to start regular blogging and posting these to her platforms on a daily basis using an auto-posting system. The one we are using is Sprout Social.
We'll be implementing the plan by the end of the March, and I will keep you posted as to how it is working out.
I am sure she will have some positive results within a couple months.
If you are having some challenges with your business tanking in these times, join our webinar for branding and marketing ideas online. It's FREE! https://siftingthroughthenoise.eventbrite.ca
The Marketing Mentress